Following up the first successful collaboration, the Artist in Residence Room On The Roof in Amsterdam, i29 interior architects now realizes the design of restaurant ‘The Kitchen’ for De Bijenkorf Utrecht, a high quality department store offering an extraordinary customer experience. A masterplan by Rijnboutt Architects optimized the complete department store including a new façade and brand new top floor, where the restaurant is positioned.

 i29 interior architects; Amsterdam, Netherlands

several spatial experiences 100
furniture in black and wood combination 100
black hexagon tiles 100

The challenge was to create an environment that was made for heavy use, whilst still keeping quality in sharp details and natural materials. This resulted into an interior that mirrors the brand identity of the store itself, aiming for quality, luxury, creativity and youth.

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year of completion

The layout reveals several spatial experiences throughout the 850-sq.m open area, with a variety of seating. From private and cosy, towards more open and bright dining areas. This offers customers a choice in the way they would like to sit, eat, drink or work.

Different seating areas and atmospheres are created in contrasting materials and colors with a mix from rough to luxe. Fresh food from the kitchen is visible throughout the restaurant, as all partitions are made from transparent colored glass cabinets. The open kitchen area in the center of the restaurant is a self service system, where customers can order at one of the food counters. Looking from the department store, live cooking and fresh ingredients seduces customers to wander inwards the restaurant.

A triangular shaped open seating area next to the glass facade offers a diversity of furniture in black and natural wood in combination with a large lively green wall. The rough wood and plants are in contrast with the sharp glass partitions and all white ceilings. Brass details in lighting fixtures and flooring are matching to the yellow glass partitions. Fabrics are developed in custom colors to match within the overall material palette.

Inspired by the company name De Bijenkorf (beehive) and it’s hexagon shaped logo referring to a honeycomb, i29 designed a lively pattern of black hexagon tiles which seams to ‘swarm’ over the light flooring, bar and counter fronts. The challenge was to create an environment that was made for heavy use, whilst still keeping quality in sharp details and natural materials. This resulted into an interior that mirrors the brand identity of the store itself, aiming for quality, luxury, creativity and youth.

fact file:
  • project : De Bijenkorf Utrecht Restaurant
  • client:
 De Bijenkorf
  • design: i29 interior architects
  • Used materials: Oak wood, metal frames, tiles, ceramics, glass, fabrics
  • Furniture manufacturer: Stooff
  • Furniture supplier: Office Dock
  • Contractor: Berghege
  • photographs:
Ewout Huibers

i29 interior architects

photographs : i29 interior architects.

i29 interior architects is a creative and versatile design studio. We believe in simplicity and contradiction. The result of being selective is that you have to push each choice to the limit. It also provides a field of tension, and energy to a space. But more importantly it leaves you with a charismatic environment. i29 stands for a work ethic that leads to design solutions dependent neither on expensive materials nor on technical show. We look for choices that answer to multiple questions at the same time. They should tell a conceptual story about the company, the space and it’s users. The firm represents a method in which architecture and interior architecture come together in a model combination. i29 links architectonic components with surfaces that gain maximum impact through the use of a color, material or typography.. The specific ways in which the firm extracts so much from so little has proved itself to the projects which have been awarded until now. Founding partners Jaspar Jansen and Jeroen Dellensen and their team have received national and international awards for their work, which is published worldwide in magazines and books.

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