AVNISH GODHANI & AJIT JARIWALA | Founder | Times Art and Robotics | India
Times was established in 2008 by a self-learned versatile personality ie an artist, a designer, a builder namely Avnish Godhani. His ethos are: 1) Art must prevail in the smallest act. 2) To design & produce world class quality art pieces & products. 3) Accomplish challenging designs in any given material. 4) Be updated & adopt highly advanced technologies to accomplish all the 3 ethos above. Times Art and Robotics follows the tagline “Your Imagination, Our Creation”.
What is the main principle, idea and inspiration behind your design?
‘Shakti’, the mural represents energy. This mural is a beautiful way to acknowledge energy artistically and be inspired. In India we worship energy. Main inspirations were a desire to express ‘The Nature’, and let the mural naturally emerge from its contextual references, the rawness of the mountains, the toughness of the diamond and natural patterns of the marble in the context, have been incorporated into the mural design. Art is a distant luxury for general masses, and this is an opportunity to expose the youth to the world of arts. Youth can be acquainted with the language of Art, they need to be taught the language of Arts.
What are your future plans for this award winning design?
To get the right patrons and try to extend and explore the current knowledge of Art.
How long did it take you to design this particular concept?
Is your design being produced or used by another company, or do you plan to sell or lease the production rights?
Design is being used by a private client and it is their belonging.
What made you design this particular type of work?
Art is a distant luxury for general masses, and this is an opportunity to expose the youth to the world of arts. Youth can be acquainted with the language of Art, they need to be taught the language of Arts.
Were there any other designs and/or designers that helped the influence the design of your work?
Conceptualisation of design in gaining its natural grains from tiles is done by the Architect himself Mr. Ajit Jariwala.
Who is the target customer for this design?
What sets this design apart from other similar or resembling concepts?
Art itself is distinct, use of modern technologies and handcrafting made the mural more realistic. Lights installed in the mural enhanced the visual effects of the mural.
How did you come up with the name for this design? What does it mean?
‘Shakti’ in Hinduism means ‘primordial cosmic energy’ & the mural expresses that through radiant glow this ‘energy lying within the rock’. Energy makes everything perceivable. Here the mural is personifying the latent energy in the rock through its radiant glow, by the German silver metal sheets and the hidden lights.
Which design tools did you use when you were working on this project?
After conceptual derivation of design, it was moulded in Plaster of Paris. Then the design was further refined by the use of the various software. The German silver sheets were cut using the Water Jet machine as per the final design. These numerous german silver sheets were compiled together by various handcrafting techniques like hammering, flaming & bracing. Also at places, these sheets were sandblasted. Finally, by using the chemical processes, the desired patina was achieved.
What is the most unique aspect of your design?
Converting the contextual references into metal sheets, amalgamating the concept of ‘The Nature’ into the mural by using the natural grains of the mountain.
What is the role of technology in this particular design?
The design is refined by the use of the various software. The german silver sheets were cut using the Water Jet machine as per the final design. These numerous german silver sheets were compiled together by various handcrafting techniques like hammering, flaming & bracing. Also at places, these sheets were sandblasted. Finally, by using the chemical processes, the desired patina was achieved.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Our firm has been working with various materials since last 20 years in all the abstract ways of representing the myriad ideas bringing them to life. The R&D has been a constant day to day part of our practice. Metal being one of the primary material in our working since years, while we received the project of designing & executing this mural, the natural choice came to german silver to represent the idea depicted by the architect. To bring about the texture & the colour of the patina was a big challenge which required lot of prototyping.
What are some of the challenges you faced during the design/realization of your concept?
To gain the Natural grains and Patina on the desired German Silver metal sheet
How did you decide to submit your design to an international design competition?
Originality of idea and outcome of the mural, made us to choose the design category involved in these Awards.
What did you learn or how did you improve yourself during the designing of this work?
Technology can help bringing the imaginations to reality.
Any other things you would like to cover that have not been covered in these questions?
We completely believe that Art must prevail in every act of ours and to instill this in everyone allied with us.